The global transport market is expected to reach $7500.8 billion by 2023, Global News Wire reports. Transportation businesses can benefit from implementing strong marketing strategies that help them stand out in an increasingly competitive industry. Local SEO, online reviews and Facebook ads can help transportation businesses increase their online visibility and win customers.
Search engine optimization (SEO) is an essential marketing tool that can get your transportation business in front of the eyes of your target customers, Neon Ambition explains. Local SEO, in particular, can help optimize your website in order to increase traffic and leads from local searches. For example, optimizing your Google My Business profile is a key way to reap the benefits of local SEO. You should simply include all the data Google asks for in order to rank higher in the search results and better grab the attention of your target customers.
Online reviews are an integral part of developing a positive online presence that impresses customers — 90% of customers read online reviews before deciding to use a business, while 84% of customers trust online reviews as much as personal recommendations. Once you list your business on Google My Business, customers will be able to leave reviews of your company. These reviews will show up when people google your business, providing you with valuable exposure. While you can’t directly solicit online reviews, offering customers a 10% discount for leaving an honest review works as a great incentive.
Investing in Facebook ads can increase your visibility on Facebook and make you more findable online. Facebook ads use the Facebook algorithm to place your business in front of the customers most likely to need your business. For example, if you’re in the business of freight hauling, your ad will appear for people who work in logistics. Or if you provide limo services, you can target local customers with an “engaged” set as their relationship status. Working with a user-friendly ad builder can help you create attention-grabbing and effective paid ads without having to deal with Facebook’s confusing ad interface.
An effective marketing strategy is essential to helping transportation businesses stand out and attract valued customers. By making the most of local SEO, online reviews, and Facebook ads, transportation businesses can increase their online visibility.