Alstom celebrates Rail as the backbone of India's Economy with New Brand Campaign

Bengaluru, India (Urban Transport News): Alstom, a global leader in smart and sustainable mobility, has recently launched its first-ever brand campaign, aptly named 'Taking India Places.' This campaign is not only a celebration of India's remarkable growth as an intellectual and economic powerhouse but also a testament to Alstom's integral role in India's rail revolution.

The 'Taking India Places' Campaign

The heart of this campaign is a thought-provoking film titled 'Taking India Places.' This film showcases the profound impact of the railway system on India's development over more than a century. It highlights how Alstom, a company deeply intertwined with India's rail journey, has contributed significantly to this transformation.

A 360-Degree, Digital-First Approach

#TakingIndiaPlaces is not just a campaign; it's an immersive experience designed to engage a wide audience, spanning from 14 to 80 years old. Remarkably, even before its official launch, the campaign generated substantial interest. Alstom India employees played a crucial role in creating buzz on LinkedIn, resulting in over 27,000 engagements and 67,000 impressions organically.

The Voice of Experience

At the heart of the campaign is the captivating voice of Shammi Narang, a former news anchor for Doordarshan television and the iconic voice behind in-train and in-station announcements for several metro lines across the country.

Alstom's Perspective

Olivier Loison, Managing Director of Alstom India, emphasized the importance of this campaign, stating, "Alstom is all about sustainable mobility, reflected in our products, solutions, and brand promise, 'Mobility By Nature.' Given our significant contribution to India over the past decades, a localized brand campaign was necessary to celebrate our journey and future endeavors."

He further added, "This campaign embodies the spirit and aspirations for progress shared by every Indian. As we travel, we achieve more. India has been making tremendous strides in technological progress and self-reliance, with rail serving as a key driver. By bolstering India's neural network of rail with top-tier engineering, technology, and innovation talent, Alstom will continue to play a vital role in #TakingIndiaPlaces."

The Purpose of the Campaign

Alstom has been at the forefront of introducing groundbreaking technologies in India, encompassing world-class rolling stock, rail equipment, signaling, services, and infrastructure. With a widespread presence boasting 6 manufacturing facilities, 5 engineering centers, and over 12,500 employees in India, Alstom has played a pivotal role in modernizing and paving the way for greener rail transportation. This brand campaign is aimed at celebrating Alstom's substantial contribution to India's rail revolution and acknowledging the passion and dedication of its workforce, who have been the driving force behind this transformative journey.

The Theme and Film: 'Taking India Places'

The campaign revolves around the fundamental role of trains: transporting people and goods, thereby fueling economic development. The film's narrative takes us on a journey, from nostalgic trips to hometowns during summer vacations to contemporary metro commutes, highlighting how rail travel has touched the lives of every Indian. Notably, freight trains crisscrossing India play a pivotal role in keeping the economy moving. The film underscores how Alstom's trains, designed and built in India, are shaping a modern and progressive India while leaving a mark on the global stage. It also highlights the substantial contribution of India's vast talent pool, acting as catalysts for economic growth and driving this transformation.

In conclusion, Alstom's 'Taking India Places' campaign not only celebrates India's journey but also acknowledges the vital role of rail in the nation's growth. It underscores the significance of sustainable mobility and Alstom's commitment to India's continued progress. As the campaign unfolds, it invites everyone to be part of this remarkable journey towards a brighter future.