FlixBus Expands to India, Launches Travel Services with Tech-Driven Approach

Anushka Khare Posted on: 2024-02-14 08:45:00 Viewer: 2,063 Comments: 0 Country: India City: New Delhi

FlixBus Expands to India, Launches Travel Services with Tech-Driven Approach

New Delhi, India (Urban Transport News): Flix, a global travel-tech leader, has unveiled its foray into the Indian market, introducing bus services with a keen focus on safety, reliability, and convenience. The inaugural buses are poised to commence operations on February 6th, establishing a network around Delhi and connecting 46 destination cities, including prominent locations like Jodhpur, Varanasi, and Lucknow. Flix aims to position itself as a leading bus travel provider in India by leveraging its technology-driven business model and forging collaborations with local bus partners.

The strategic move comes as India boasts the world's second-largest bus market, estimated at €30 billion. Flix aims to tap into the significant potential, especially with the growing trend of online bus travel bookings. The initiative aligns with Flix's goal of introducing its tech platform to enhance standardization and safety in bus travel, addressing the needs of millions of travelers relying on buses as their primary mode of transportation.

Flix plans to bring its proven business model, emphasizing partnerships with local operators, to provide Indians with a new travel standard enabled by technology. André Schwämmlein, co-founder and CEO of Flix, expressed confidence in the company's ability to offer convenient and reliable services, with a strong focus on road safety.

The initial phase of operations will connect 46 Indian cities, including Ayodhya, Lucknow, Dehradun, Manali, and Jodhpur, with Delhi serving as the central hub. Flix envisions further expansion around Delhi and the introduction of connections in the Southern region of the country in subsequent stages. The company has already entered partnerships with five local bus companies based in Delhi, aligning its strategy with local market conditions and customer demand.

Flix places a significant emphasis on road safety in India, collaborating with a 24/7 traffic control and response team. All buses, with an age no older than three years, will feature numerous safety features and be staffed with professionally trained hosts.

André Schwämmlein remains optimistic about Flix's ability to provide Indians with a new travel standard, enabled by technology, and aims for market leadership in India. The move into India follows Flix's successful global expansion, showcasing its commitment to transforming the mobility landscape worldwide.

Flix's entry into the Indian market signifies a pivotal moment in the travel-tech industry, introducing a technology-driven approach to bus travel. With a focus on safety, reliability, and convenience, Flix aims to set a new travel standard in India, catering to the growing demand for sustainable and efficient transportation.

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